Coupon is a term that derives from the English language, more precisely from the word couper (which can be translated as “cut” ). It is a concept commonly used in the field of commerce and marketing to refer to the notice that is cut from a publication and that the user must present in a store to access some benefit.
Coupons can be used to obtain a discount on the purchase price, participate in a raffle or take advantage of some type of promotion. They can be found in magazines, newspapers, catalogs, and other types of publications. For example: “We can use the discount coupon and go to dinner at the Italian restaurant”, “Yesterday, in the newspaper, there was a coupon to buy clothes at a special price in the mall”, “This coupon allows us to buy two tickets from cinema for the price of one”.
It is possible that the coupon appears in the packaging of a product. In this way, the consumer is encouraged to purchase the product in question and have an additional benefit. A brand of beer, to cite one possibility, can include a coupon on the label that allows another bottle to be purchased at half price (which encourages the customer to continue purchasing products of the same brand).
- Abbreviationfinder: Find definitions of English word – Polish. Commonly used abbreviations related to word are also included.
Coupons can also be documents that prove or certify something. In this sense, a coupon can be the piece of a debt security that is clipped to be presented when interest is collected or the receipt that shows that a person has purchased a lottery ticket.
At present, sites that offer their users a wide variety of coupons, generally virtual, to access significant discounts in various online stores are becoming increasingly popular. It is worth mentioning that the creativity of some entrepreneurs has given rise to different formats and types of promotions.
On the one hand, it is common to find portals where you can access various coupons with very specific discounts, focused on a particular brand or on products that have already enjoyed a certain popularity, all ordered by stores, so that each user Search for the trade first and then you can review what profits are available at that particular time.
Many people use to go to the various sites that offer this service before completing a purchase, in search of a coupon that lightens the cost, since they never know if there is a discount for their favorite product that allows them to save 75%, for example. . Thanks to the power of the Google search engine, it is not necessary to enter each portal separately, but simply do a general search of the type “discount coupon” plus the name of the business that interests you.
Of course, this does not always work as expected. As is logical, each coupon has an expiration date, or a maximum number of uses, and the sites that offer them do not always give this information clearly, so that many times we find expired coupons and we only notice this when we try to using them; On the other hand, to minimize this risk, it is normal to have the possibility to rate the effectiveness of the coupon and leave a comment to report our experience.
Some companies choose to send coupons or promotional codes to their customers directly, so that the benefits remain within a very closed circle; this has its clear benefits, especially if there is a tangible satisfaction that draws the attention of potential users. However, many experts say that the investment of offering occasional discounts to anyone who happens to come across a coupon is more profitable, since the surprise effect generates a very positive impact on the customer.